Think of what outcomes/results you want to achieve from your communication plan. Once you know where you stand, you can find your direction. Step 2 – Identify and Define Objectives / Goals It helps you make sense of how your customers perceive the brands of your competitors in the market compared to yours. One good competitor analysis technique is the perceptual map. PEST Analysis for Situation Analysis (Click on the template to edit it online) Perceptual Map With a PEST analysis, you can examine political, environmental, social and technological factors, all of which exist in the external environment of your organization, but can have a significant impact on the way things run in your business. SWOT Analysis for Situation Analysis (Click on the template to edit it online) PEST Analysis You can use a SWOT analysis to examine the strengths and weaknesses within your organization, and opportunities and threats that you can find in your external environment. To do so, you can use the following tools SWOT Analysis In a situation analysis, you need to examine both the internal and external environments. To gather relevant information from situation analysis, you can consult departmental heads, process owners and other internal staff members. You can gather as much information as needed from conducting an audit. It’s the ideal way to understand the current status of your organization’s communication. Situation analysis helps assess the capabilities of and health of things in an organization. Whether you are creating a marketing communication plan or a strategic communication plan, the following steps will help guide you. Communications Plan Template (Click on the template to edit it online) Steps to Communication Planning Use this communication plan template to develop your strategy and deploy it. What’s Your Approach to Writing a Communication Plan What is a Communication PlanĪ communication plan serves as a road map for delivering your message to your target audience in an effective way.
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